Podcast

CarClarity CEO Zaheer Jappie on His Company’s Incredible Growth Over the Past Two Years

CarClarity founder & CEO, Ziggy, joins Steve on the latest episode of Give It A Nudge to talk about their exciting growth.

by hao-nguyen on January 10, 2022

About the guest

Zaheer Jappie

Founder & CEO at CarClarity

Zaheer Jappie, known to colleagues as Ziggy, is the founder and CEO of CarClarity, an Australian car loan marketplace he launched in 2019 after selling his house to fund it. A 14-year veteran of the fintech sector across companies like Prospa and Plenti (formerly RateSetter), Zaheer founded CarClarity to bring transparency and simplicity to car financing, insurance, and buying. By the time of this episode the company had grown to 21 staff and completed two funding rounds.

Episode overview

Zaheer Jappie joined Steve Grace on Give It A Nudge to tell the story of CarClarity’s rapid growth from a two-person startup operating out of a couch-and-eight-desk office to a 21-person fintech with two funding rounds behind it. The conversation spans Zaheer’s decision to sell his house to fund the business, the lessons he brought from two high-growth fintech companies, how CarClarity is building the platform to make car buying, financing, and insuring seamless in one place, and the habits that have kept him sane through the founder journey.

Selling the house to start the company

Zaheer’s founding story is as founder-as-it-gets: he sold the house he had just built, had his third child, and launched CarClarity with the proceeds. Steve draws the parallel to his own experience running three businesses with kids in tow, noting that families are often used as an excuse not to take the leap, and praising Zaheer for not letting that stop him.

“I sold my house that I just built, had my third kid, and it was very tough. But we’ve had two rounds of funding now and we’re off to the next part of the scale.”

Zaheer Jappie 7:00

Building the platform: 30 lenders, 60-second matching

CarClarity’s finance platform aggregates 30 lenders, pulls in their policies and pricing, and uses customer inputs and integrations to match a borrower with the highest-probability loan approval in roughly 60 seconds. Despite the fully digital ambition, Zaheer found that customers still want to speak with a human broker before settling a loan. That insight shaped how the team is structured, with licensed finance brokers supporting customers through to settlement.

“Within 60 seconds you can get a car loan match. The hardest part is not getting a customer a match or approval. The actual hardest part is getting the customer into the car and that settlement occurring.”

Zaheer Jappie 13:00

The three-legged stool: finance, buying, insurance

CarClarity recently soft-launched a car buying product giving customers access to more than 300 dealers. The vision is a single platform where a customer can find the car, finance it, and protect it without visiting multiple sites or dealing with fragmented processes. Zaheer acknowledges used cars are significantly harder to aggregate than new, because every used vehicle and every used-car buyer is unique.

Attracting talent through genuine enthusiasm

Steve notes that virtually every candidate who interviews with CarClarity wants the job, regardless of whether an offer comes. Zaheer explains his approach: he leads with why the candidate would enjoy working there, not just why CarClarity is a great company. That shift in framing, from transactional pitch to personal investment in the candidate’s experience, has produced a very high conversion rate from interview to acceptance.

“I genuinely want people to come on board and I believe in what we’re doing. When I approach people it’s more about why I think you should come on board and what I think you’d like working here.”

Zaheer Jappie 23:00

Key takeaways

Entrepreneurship often runs in families. Zaheer grew up in a household of business owners and was selling clothes and DVDs to school friends as a teenager. That early exposure built the belief that starting a business was achievable, not exceptional.
Work in high-growth companies before starting your own. Zaheer spent 14 years at Prospa and Plenti during their scaling phases. He absorbed lessons on culture-building from Prospa and lessons on product, marketing, and operations from Plenti, and applied both when founding CarClarity.
Angel investors need clear risk disclosure. Zaheer was explicit with early angel backers that this was a high-risk, pre-product investment. Making that clear upfront, rather than overselling, built a more committed and realistic investor base that has remained supportive throughout.
Build your network before you need it. CarClarity’s first angel round came largely from fintech executives and senior leaders Zaheer had worked with across his career. Their confidence in him personally, not just the idea, was enough to get the company off the ground before product-market fit was proven.
Turn off all notifications. One of Zaheer’s most concrete habit changes since founding CarClarity was permanently disabling all notifications on his MacBook and phone. The ability to focus without constant interruption is, in his view, one of the simplest and highest-leverage productivity changes a founder can make.
Presence with family is a choice, not a schedule. Zaheer says he spends more intentional time with his kids as a founder than he did as an employee, because the responsibility of the role has made him actively conscious of carving out family time rather than assuming it will happen automatically.
Candidates remember the experience, not just the offer. In a competitive talent market, how a founder makes a candidate feel in an interview is what differentiates one company from six others they are talking to. Zaheer’s focus on personalising the pitch to the individual has made CarClarity memorable well before any formal offer.

Mentioned in this episode

Frequently asked questions

What is CarClarity?

CarClarity is an Australian online marketplace that helps customers find, finance, and protect a car in one place. Its finance platform connects borrowers with 30 lenders and produces a personalised loan match in roughly 60 seconds, supported by licensed finance brokers who help customers through to settlement.

How did Zaheer Jappie fund CarClarity?

Zaheer sold the house he had just built to fund the early stages of CarClarity. The business later completed an angel round backed largely by fintech executives from his professional network, followed by a Series A led by Equity Venture Partners.

How many staff does CarClarity have?

At the time of this episode, CarClarity had grown to 21 people, up from a two-person founding team just two years earlier. That growth represents roughly one new hire per month since the company launched in 2019.

Does CarClarity also offer car buying?

Yes. CarClarity soft-launched a car buying product that gives customers access to more than 300 dealerships. The platform sources the vehicle, ties in the finance, and can include insurance as well, with the aim of making the entire purchase seamless and online.

What makes CarClarity different from a traditional car loan broker?

Traditional brokers typically have a network of 50 to 80 contacts and little pricing transparency. CarClarity aggregates 30 lenders with full policy and pricing data, uses technology to match customers to their highest-probability approval in seconds, and is entirely self-service online with human broker support available throughout.

Topics discussed

fintech car finance startup growth fundraising talent attraction angel investing car subscription founder story product development Australia

Full transcript

Auto-generated, may contain minor errors. Click any timestamp to jump to that point in the video.

Show full transcript (32 minutes, 8 sections)

0:00 Introduction and CarClarity overview

Steve introduces Zaheer Jappie as Ziggy and invites him to explain what CarClarity does. Zaheer describes the platform as focused on improving the process of buying, financing, and owning a car, launched in 2019 and grown to 21 people with two rounds of funding.

4:00 Zaheer’s background and path to founding CarClarity

Zaheer traces his entrepreneurial roots to a family of business owners and 14 years working in fintech at Prospa and Plenti. The pivot point came when he was deep in consumer finance at Plenti, saw a major transparency gap in car loan brokerage, and decided the time, capabilities, and network were aligned to go out on his own.

8:00 Co-founders: David and Luke

Zaheer introduces his two co-founders. David, the CEO, is a long-time friend from their days together at Flexigroup, later reconnected at Prospa. Luke, the CTO, was the developer at the agency Zaheer hired to build the first version of the platform and later joined as a full co-founder.

10:00 How the finance platform works

The platform aggregates policies and pricing from 30 lenders, takes customer inputs, and produces a high-probability loan match in roughly 60 seconds. Zaheer explains that while the product is digital-first, customers still want to speak to a human broker before settling, which is why CarClarity employs accredited finance brokers to close the loop.

14:00 Car buying, insurance, and the challenge of used cars

CarClarity recently soft-launched a car buying product with access to 300-plus dealers. Zaheer acknowledges that used cars are much harder to aggregate because every vehicle and every buyer is unique. Insurance and the ability to bundle all three products into a single online transaction is the longer-term goal.

18:00 Biggest challenges and hardest moments

Zaheer identifies two main challenges: learning how to run a business for the first time (including equity structures and governance), and attracting quality talent in a competitive market. He also describes the fundraising process, the importance of leveraging your existing network for angel rounds, and the discipline required not to let fundraising distract from running the business.

23:00 Talent attraction and the interview experience

Steve observes that almost everyone who interviews with CarClarity wants the job. Zaheer explains that he leads with why the candidate would personally enjoy working there, focusing on the individual’s potential experience rather than just the company pitch. This approach consistently produces a memorable, differentiated interview experience.

28:00 Personal habits, sleep, and why join CarClarity

Zaheer shares his habit of turning off all notifications and spending more deliberate time with family. He closes by pitching CarClarity as a place where people can have strategic input into a product truly focused on the customer, and where the mission to become Australia’s household name for cars remains wide open.

About the host

Steve Grace is the founder and CEO of The Nudge Group, a technology-focused recruitment and advisory business. He has built and scaled companies across Australia and the US, and hosts Give It A Nudge to spotlight founders and operators building something meaningful.

<h2>Interested in finding out<br /> more about The Nudge<br /> Group?</h2> <p>Find out more about how we work and how we can help you grow your business.</p>