Podcast

Laura Johnson talks about launching Strivin, being addicted to start-up life and the Antler program

Strivin founder, Laura Johnson, joins Steve on the latest episode of Give It A Nudge to talk about coming up in the Antler program and being addicted to the start-up life.

by hao-nguyen on August 29, 2021

About the guest

Laura Johnson

Co-Founder at Strivin

Laura Johnson is the co-founder of Strivin, a platform connecting people with mentors, coaches, and learning resources. She founded Strivin with co-founder Rich after meeting through the Antler startup program in Sydney, where they discovered a shared conviction that finding the right mentor or coach should not require luck and the right contacts. Laura spent five years in the Australian startup ecosystem before Antler, and several more years in the UK, becoming genuinely addicted to the speed of learning that startup environments force on people.

Episode overview

Laura Johnson joined Steve Grace on Give It A Nudge just eight weeks after co-founding Strivin with Rich through the Antler program. The conversation covers how the platform came together from two independently developing ideas about mentoring and professional development, what it means to be in the very earliest stage of a startup, the challenge of backing yourself when you have no team and no budget, and why Laura believes the mentor-mentee relationship is as valuable for the mentor as it is for the person seeking guidance.

From startup life to starting up

Laura spent five years in the Australian startup ecosystem and several years before that in the UK, always on the operator side of growing companies. She describes startup life as addictive: the speed of change, the breadth of the role, and the constant growth. When the Antler program opened applications, friends were talking about it and she applied expecting rejection as a useful rehearsal. She got in on the first try.

“I’ve worked in the startup space in Australia for the last five years and a few years before that in the UK and I think you just get addicted to startup life and the growth and what you learn during that time.”

Laura Johnson 3:00

How Strivin was born at Antler

Antler’s first week involves meeting 100 people who all want to start a company. Laura and Rich had independently been working on similar problem spaces from slightly different angles: Laura from a startup mentoring perspective, Rich from a product professional development angle. An hour of whiteboarding and a page of scribbles later, Strivin existed: not just mentoring, but a full platform connecting people with mentors, coaches, and learning resources.

“After about an hour whiteboard session and an A3 bit of paper with scribbles all over it, it was more than just mentoring. It’s what are you learning, what are you doing about it, and how can we bring it all together and just make it easier for people.”

Laura Johnson 5:00

Getting out of your own way

The hardest thing about the first eight weeks was getting out of her own way. Both she and Rich had come from roles with teams and budgets. Suddenly they were doing everything themselves, well outside their comfort zones. The Antler community provided ballast: 100 other people having the same doubts made the self-questioning feel manageable. The move, Laura says, is to learn to back yourself.

The value flows both ways in mentoring

Steve shares his own experience being matched with a mentee in a structured program. He expected to give more than he received and found the opposite to be true. Laura nods at this as one of the core insights behind Strivin: the mentor-mentee relationship is mutually generative. As the pace of technology accelerates, older generations have as much to learn from younger ones as they have to share, and the platform is designed to support both directions.

Key takeaways

Startup addiction is real and it is a founder qualification. Laura describes the pull of startup environments as genuine addiction: the speed of learning, the breadth of responsibilities, the proximity to decisions that matter. That same quality of being wired for growth is what Strivin is designed to serve for everyone, not just people already in startups.
Antler creates conditions for co-founder discovery, not just co-founder matching. Laura and Rich had circled the same problem space for months without connecting. Antler’s structure put them in the same environment and gave them the format to discover their alignment. The fit was not engineered, it emerged through the work.
Getting out of your own way is the first job of a solo-phase founder. Without a team, budget, or external validation, founders default to self-doubt. Laura identifies this as the primary challenge of the earliest stage, and the Antler cohort as the antidote: other people having the same doubts normalise the experience enough to keep moving.
Mentoring produces more value for the mentor than many expect. Steve’s experience receiving more from mentoring than he gave validates one of Strivin’s core propositions: the relationship is not charity from expert to novice. It is a genuine exchange where the mentor gains as much insight, perspective, and energy as the mentee.
Choose investors who have personally needed what you are building. Laura notes that the investor conversations that felt most natural were with people who had personally benefited from mentoring and understood its value from experience. That experiential belief is something a pitch deck cannot manufacture, and it is the quality she and Rich are looking for in early backers.
Platform thinking requires building for a broad audience, not just yourself. The hardest design challenge Laura identifies is not building the platform she personally wants, but building the one that works for the broadest possible range of mentors, coaches, and people seeking development. The Strivin concept includes not just matching but education providers and coaching services, which makes the scope substantially larger.

Mentioned in this episode

Frequently asked questions

What is Strivin?

Strivin is a platform designed to connect people with mentors, coaches, and learning resources. It was founded by Laura Johnson and Rich through the Antler startup program in Sydney. The platform aims to make finding the right mentor or professional development resource as easy as possible, regardless of your industry or career stage.

How did Laura Johnson meet her co-founder at Antler?

Laura and her co-founder Rich had been independently working on similar ideas around mentoring and professional development for several months before Antler. The program put them in the same cohort, and after whiteboard sessions on related problem spaces, they discovered their ideas were complementary. Within an hour of working together they had the foundation of Strivin.

What does the Antler program involve?

Antler is a VC fund that also runs a startup incubator program. The program brings together a cohort of around 100 people who all want to start a company, runs 10-minute one-to-one sessions in the first week to help people find co-founders who share their values, then supports the resulting teams through early product development and fundraising.

What is the biggest challenge in the earliest stage of a startup?

Laura identifies getting out of your own way as the central challenge. Without the team, budget, and structure of a larger organisation, founders are exposed to constant self-doubt. The Antler community helped by showing Laura that everyone in the cohort was experiencing the same doubts, which made those doubts feel less like signals and more like noise to push through.

Why does Laura believe mentors get as much out of mentoring as mentees?

Laura argues that the speed at which the world is changing means older generations have as much to learn from younger ones as they have to share. Steve’s own experience bears this out: paired with a mentee for a year, he found himself getting more out of the relationship than he gave. Strivin is designed to serve this bidirectional value rather than treating mentoring as a one-way knowledge transfer.

Topics discussed

mentoringAntlerstartup lifeco-founder storyedtechprofessional developmentcoachingearly-stage startupfounder mindsetAustralia

Full transcript

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Show full transcript (11 minutes, 4 sections)

0:00 Introduction and what Strivin does

Steve introduces Laura and asks her to describe Strivin. Laura explains the platform as a way to connect people with mentors, coaches, and learning resources, making it easier to find the right support and track your own professional development rather than relying on luck and personal networks.

2:00 Background and startup addiction

Laura describes five years in the Australian startup ecosystem and several more in the UK, always in operator roles inside growing companies. She explains the addictive quality of startup work and what took her to Antler.

6:00 How Strivin was built at Antler

Laura walks through the Antler program structure and how she and Rich found each other. Both had been working on related problems independently for months. An hour on the whiteboard produced the Strivin concept: a platform broader than just mentoring, incorporating coaches and learning resources and a way to track what you are actually doing about your development.

9:00 Investors, backing yourself, and the waitlist

Laura describes early investor conversations and the pattern she noticed: the people who were most interested had personally benefited from mentoring and understood its value from experience. She closes by describing who should sign up for the Strivin waitlist: anyone with an interesting career journey who wants to share what they have learned, or anyone looking for mentors and coaches across any industry or career stage.

About the host

Steve Grace is the founder and CEO of The Nudge Group, a technology-focused recruitment and advisory business. He has built and scaled companies across Australia and the US, and hosts Give It A Nudge to spotlight founders and operators building something meaningful.

<h2>Interested in finding out<br /> more about The Nudge<br /> Group?</h2> <p>Find out more about how we work and how we can help you grow your business.</p>