Biggest start-up marketing mistakes guaranteed to blow your budget with Ali & Stephanie King
Ask Marketing co-founders, Ali & Stephanie King, join Steve for this Spark Festival edition of Give It A Nudge to talk about some of the biggest start-up marketing mistakes you can make.
If there’s one thing that we all know start-up founders love doing, it’s marketing. Right?! 🙄
Let’s face it, when you’re trying to grow your start-up with limited resources, it can be hugely challenging to know where to best spend your marketing budget to get the biggest ‘bang for buck’. And if you’re focused on building your product, you don’t want to be thinking about: –
- Which are the important marketing channels to focus on?
- Should you launch in Australia first, or go global straight out the gate?
- Who should be your first marketing hire?
- Should you engage an agency?
- What are some of the best marketing resources to learn from?
In this Spark Festival event, we’ll be interviewing Alexandra King and Stephanie King, the Co-Founding powerhouse behind Ask Marketing. Ask Marketing are renowned for their strategy-first model, and their objective position within the industry, educating and guiding founders about the right way to manage their marketing via the strategy, the tools and the resources.
The Ask Marketing team of advisors have worked amongst leading global brands like Beats by Dre, Samsung and Reebok to well known Australian startups like Michelle Bridges 12WBT, Forecast and CheckSocial. Most recently they have partnered with Hyper, a global technology incubator, supporting founders across Australia & New Zealand by providing Go To Market strategies to aid in their pitch, fundraising efforts and successful market launch of their Startup or App.
More EpisodesView All
Making Waves in Marketing: Stephanie King’s Return Appearance to Discuss Ask Marketing’s Progress
Ellen Sullivan, Director of the Learning Innovation Lab at Melbourne Business School