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How Zapme is Solving Global Travel Hassles with One App
Scott King, co-founder of Zapme, explains how being stuck in Switzerland during COVID with a passport full of SIM cards led him to build a global communications platform for travellers and professionals.
About the guest
Scott King
Co-Founder of Zapme
Scott King is an Alice Springs-born serial entrepreneur who became a ski instructor in Japan at 19, spent eight years on cruise ships for Carnival Cruise Lines, ran one of the first internet cafes in Alaska, and put an ice skating rink in Alice Springs in summer. He co-founded Zapme after getting stuck in Switzerland during COVID with a passport full of unusable SIM cards.
Episode overview
Scott King joins Steve Grace to talk about building Zapme, a global communications platform born from the frustration of juggling SIM cards across countries. The conversation covers Scott’s remarkable background, from Alice Springs to Japanese ski slopes to Carnival cruise ships, and how each chapter taught him the problem-solving instinct behind the product.
A COVID innovation from Lake Lucerne
In March 2020, Scott was consulting for a biometrics company in Switzerland and travelling between Denmark, Sweden, and England. He had SIM cards from multiple countries taped to his passport. When COVID locked everything down, none of the SIM cards worked. Worse, every time he needed to log into banking, social media, or crypto, he needed a one-time password sent to a number he no longer had active. The idea for a unified global communication system was born on the shores of Lake Lucerne.
“How can we not in the year 2020 have a unified communication system where I can be anywhere in the world with any number?”
Scott King 03:00
From Alice Springs to cruise ships to tech founder
Scott grew up in Alice Springs with one TV channel. He went to Sweden as an exchange student at 18, then Japan at 19 to become a ski instructor. A friend of a friend invited him to Miami, where he started welding stainless steel for a guy called Tiger before going fishing with someone whose brother-in-law was the director of operations at Carnival Cruise Lines. A week later he was in the Bahamas in a white uniform. He spent eight years on ships, started the shore excursion department with an old printing press, and tried to convince them to move from a colour book to the internet.
“I said, hey, can I take it from a colour book to the internet? And they said, oh, that’ll never work.”
Scott King on Carnival Cruise Lines 06:45
Key takeaways
Chapters
01:00What Zapme does and the COVID origin03:00The SIM card problem and OTP frustration06:45From Alice Springs to Japan to cruise ships09:30How Zapme solves global communication13:00Use cases beyond travel: recruiters and dating apps16:30Vision for B2B and the future19:00Community and solving global problems
Mentioned in this episode
Frequently asked questions
What is Zapme?
Zapme is a global communications platform providing phone numbers from countries worldwide, instant data in 200 countries, and a messaging system. It solves the problem of juggling SIM cards and losing OTP access when travelling.
How does Zapme work for travellers?
Download the app and get a Zapme number. Travel to any country and remain contactable on that same number with instant data connectivity in 200 countries. Keep your local number for domestic use.
What is Scott King’s background?
Scott grew up in Alice Springs, became a ski instructor in Japan, lived in Miami, spent eight years on cruise ships, ran one of the first internet cafes in Alaska, and managed a conference centre before co-founding Zapme.
What problem does Zapme solve beyond travel?
Zapme provides second numbers for professionals, recruiters, and anyone needing to separate personal and work communications. It also solves the OTP problem for people who change countries frequently.
Has Scott King built technology before?
No. Scott’s background is in hospitality, tourism, and conferences. He assembled a distributed team to build Zapme from scratch, describing himself as a jack of all trades who knows that for every problem, there is someone who can build the solution.
Topics discussed
Full transcript
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Show full transcript (33 minutes, 7 sections)
00:00 Intro
Steve: Welcome to another episode of Give It A Nudge. I am excited to have Scott King from Zapme today.
Scott: Thanks very much for having me. I flew all the way from Adelaide for this.
03:00 The COVID origin
Scott: I was based in Switzerland doing consultancy for an offline biometric company. I was travelling between Denmark, Sweden, England, Switzerland. Before I knew it I had all these SIM cards taped to my passport. Then COVID came and I was stuck. I couldn’t use any of those SIM cards. Every time I wanted to move money or log on to social media, I needed an OTP. I couldn’t get it.
06:45 From Alice Springs to cruise ships
Scott: I’m Alice Springs born and bred. I went to Japan at 19, became a ski instructor. Then a friend said if you’re ever in Miami, come and see us. A year later I was in Miami. I went past the cruise ships every day and thought one day I’m going to work on those. A bloke I went fishing with, his brother-in-law was the director of operations. A week later I was in the Bahamas in a white uniform. I spent eight years on the cruise ships.
About the host
Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about.
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