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His Father Lost His Life Savings. Now He’s Fixing Finance.

Arjun, founder of inaam, turned a family tragedy into a fintech mission. He breaks down impact investing, Australia’s VC risk problem, and gamifying financial literacy for young Australians.

by hao-nguyen on December 3, 2025

About the guest

Arjun

Founder of inaam

Born in India, raised in South Africa, and based in Australia, Arjun describes himself as the “bad brown child” of his family: not a doctor, lawyer, or engineer. He came to Melbourne for a Masters in Entrepreneurship in early 2020, arriving three weeks before lockdown. After stints at Straight Bat Private Equity, a blockchain ESG fund, and KPMG High Growth Ventures, he launched inaam, a fintech platform for values-aligned investing, driven by the devastating loss of his father’s life savings and life.

Episode overview

Arjun is not a typical fintech founder. He did not come from banking. He came from grief. His father was one of South Africa’s leading pharmaceutical entrepreneurs. He built an entire industry from the ground up. And then lost his entire life savings, in the hundreds of millions, through not knowing how and where to invest. Five years later, his father died. “Not knowing how and where to invest cost us everything,” Arjun tells Steve. That is the origin story of inaam.

A non-linear path to founding

Arjun’s career before inaam reads like an experiment in covering every point of the Australian startup ecosystem. He won the Startup Victoria fintech pitch night (both people’s choice and judges). He worked with Straight Bat Private Equity on special projects. He helped set up a blockchain ESG fund. He was at the NDIA helping secure capital from the Prime Minister’s Office. And he spent two years at KPMG High Growth Ventures, working with founders across Australia and building his own network in the process. All of it fed back into inaam. Every experience had both an impact string and a capital string attached to it.

Australia’s VC oligopoly problem

Arjun does not hold back on Australian venture capital. He has closed over half a billion dollars in structured and leverage finance globally, worked with Blackstone and GIC Singapore, and seen what risk-tolerant capital looks like at scale. His diagnosis of the Australian ecosystem is sharp: we do not have a lack of capital. We have a lack of risk-tolerant capital. Three major VC firms dominate the landscape. Capital flows along friendship networks from people who attended the same schools. Migrant founders, founders of colour, outsiders, all face a systemic friction that the ecosystem rarely acknowledges.

“Australia has never had a lack of capital. What we have had is a lack of risk tolerant capital. And the capital that does go there goes in bubbles.”

Arjun 10:27

Debunking the impact investing myth

One of the most useful parts of this conversation is Arjun dismantling the idea that impact investing requires sacrificing returns. He has the data. The portfolio that screens for impact outperformed the market. The belief that doing good and doing well are in conflict is, in his view, the single biggest barrier stopping people from making ethical investment decisions. It is a story told by incumbents who benefit from the existing allocation of capital.

How inaam works

inaam combines financial education with execution. The platform uses gamification to lower the entry point for investing, designed specifically for young Australians who have been told investing is complex, risky, or not for people who look like them. The starting point is $10. The goal is not just to give people access to markets but to build the habit and the confidence before significant wealth is there to deploy. Arjun frames it as helping people avoid the situation his family found themselves in: not the lack of wealth, but the lack of knowledge about what to do with it.

“Not knowing how and where to invest cost us everything. As a young person, I had to take care of mom. I found myself in the same position. I was like, I cannot let any other family go through this ever again.”

Arjun 15:22

Key takeaways

Impact investing and high returns are not in conflict.Arjun’s portfolio that screens for impact outperformed the market. The trade-off narrative is a myth told by incumbents with an interest in maintaining the status quo.
Australia has a risk tolerance problem, not a capital problem.Three dominant VCs, network-based allocation, and a cultural preference for proven models over bold ideas is stifling the next generation of founders.
Financial literacy is the foundation of wealth creation.Not knowing how and where to invest is itself a form of financial risk. inaam was built to close that knowledge gap before the wealth is there to lose.
Email kills culture.The Communication Triangle maps urgency and sensitivity to the right medium. Sensitive conversations and cultural alignment require face-to-face or video. Email is not a leadership tool.
Migrants and founders of colour face systemic friction in Australian VC.The visa system, the friendship networks, the school networks. Arjun names it directly: the ecosystem has a diversity problem it mostly refuses to acknowledge.
Start investing with $10.The barrier is knowledge and confidence, not capital. Gamifying financial literacy gets people into the habit early, which is the whole point of inaam.

Mentioned in this episode

Frequently asked questions

What is inaam and what does it do?

inaam is a fintech platform that combines financial education with execution. It uses gamification to make investing accessible for young Australians starting from $10. The platform is built around values-aligned investing, helping people build wealth without compromising their ethics. It was founded after Arjun’s father lost his entire life savings through not knowing how and where to invest.

Does impact investing sacrifice returns?

Arjun’s position is that this is a dangerous myth. He cites a portfolio that screened for impact and outperformed the market. The trade-off narrative is told by people who benefit from the existing allocation of capital. Strong ESG screening and strong returns are increasingly shown to be compatible, not competing.

What is wrong with Australian VC according to Arjun?

Australia does not have a lack of capital. It has a lack of risk-tolerant capital. Three major VC firms dominate the landscape and capital flows along network lines, meaning founders who lack the right school or personal connections face systemic barriers. The ecosystem talks about diversity but largely perpetuates the same allocation patterns.

What is the Communication Triangle?

Arjun’s Communication Triangle maps the urgency and sensitivity of a conversation to the right medium. Email is asynchronous and impersonal, making it bad for sensitive feedback, team alignment, or culture-building. Face-to-face or video should be used for anything that actually matters. The triangle helps leaders choose the channel intentionally rather than defaulting to whatever is easiest.

Can you start investing with just $10?

Yes, and that is exactly the point of inaam. The biggest barrier to investing is not capital but knowledge and confidence. By gamifying financial literacy and lowering the entry point to $10, inaam gets people into the habit of investing before they have significant wealth to deploy. The compound effect of starting early matters far more than the initial amount.

Topics discussed

FintechImpact InvestingFinancial LiteracyMigrant FoundersVenture CapitalAustralian StartupsWealth GapESG

Full transcript

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Show full transcript (48 minutes, 6 sections)

00:00 Background and the non-linear path

Arjun describes himself as the “bad brown child” of his family: not a doctor, lawyer, or engineer. He has a double degree in economics and finance, came to Melbourne for a Masters in Entrepreneurship, and arrived three weeks before the world’s first lockdown city locked down. He spent those three months before the city closed going to every pitch night he could find, meeting everyone in the ecosystem, and ultimately winning the Startup Victoria fintech pitch night on both people’s choice and judges.

His career before inaam ran through Straight Bat Private Equity, a blockchain ESG fund that worked with early Ethereum developers, the NDIA (the body that runs the NDIS), and eventually KPMG High Growth Ventures, where Amanda and the team helped him understand how to connect founders with capital in the Australian market. All of it fed into inaam.

10:27 Australia’s VC problem

Arjun spent years watching how capital gets allocated in Australia compared to what he had seen in structured finance globally. His conclusion is direct: Australia has never had a lack of capital. It has a lack of risk-tolerant capital. Three major VCs dominate the market. Capital goes in bubbles, following narratives rather than fundamentals. And the networks are closed, operating more like friendship circles than open markets. “That should be the tagline for Australian venture firms,” he tells Steve.

He contrasts this with Southeast Asia, Europe, and the US, where VC ecosystems are genuinely diverse in their fund structures and investment theses. Australia’s concentration leaves entire categories of founders unfunded not because their businesses are bad but because they do not know the right people.

15:22 The origin story

Arjun’s father was one of South Africa’s leading entrepreneurs in pharmaceuticals, Ayurveda, and nutraceuticals. He built an industry from scratch. And then got taken advantage of while trying to invest and make a difference. He lost his entire life savings. Five years later, he died. “Not knowing how and where to invest cost us everything,” Arjun tells Steve. “As a young person, I had to take care of mom. I found myself in the same position. I was like, I cannot let any other family go through this ever again.”

That grief is the origin of inaam. Not a gap in the market identified in a spreadsheet but a personal wound that turned into a mission.

17:20 Impact investing and the myth of the trade-off

One of the most useful parts of this conversation is Arjun dismantling the idea that values-aligned investing requires accepting lower returns. He walks Steve through the data from a portfolio that screened heavily for impact criteria and outperformed the broader market. The trade-off narrative serves the incumbents. It keeps people’s money in conventional investment vehicles and prevents capital from flowing to the places it would create the most change.

23:30 The migrant founder experience

Arjun describes racism he experienced on the streets of Melbourne and the irony of being an award-winning innovator who still cannot get a National Innovation Visa because of a system designed for a different kind of applicant. He is direct about it without being victimised by it. The point is practical: if the system excludes founders who look like him, Australia loses access to the ideas and the work ethic they bring. That is an economic argument, not just a moral one.

36:00 Communication and how to invest from $10

Arjun’s Communication Triangle maps communication type to medium. Email kills culture because it is the default for things that need to be said face to face. The framework is simple: the more sensitive or complex the communication, the richer the medium needs to be. He applies the same simplicity logic to inaam: start investing with $10, learn through doing, build the habit before the wealth arrives. Compound interest works on knowledge as well as capital.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about. Connect with Steve on LinkedIn.

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