Step into the world of impact investment with this episode of the Give It A Nudge podcast, where Steve sits down with James Hone, the Founder and CEO of BlueSana. A platform born out of a promise James made to his daughters to make a real difference for the planet, BlueSana aims to make climate-focused investments more accessible.

In this engaging conversation, James shares the story of his previous venture, Bluefin. Despite the hurdles faced, these experiences were critical in shaping his resilience, preparing him to navigate the complex landscape of impact investment with his new project, BlueSana.

Discussing BlueSana’s mission, James highlights how the platform is seeking to solve a crucial challenge in the impact investment space: clarifying what counts as truly impactful. With BlueSana, he is developing a platform where impactful projects can be easily found, evaluated, and invested in.

James also gives listeners a sneak peek into BlueSana’s current status. The team is nearing the completion of their tech and are in the midst of securing a seed round of funding. If you align with BlueSana’s vision and want to be part of its mission, James is open to conversations.

He also provides some insight into how the raised funds will be used, including areas such as tech development, hiring key personnel, marketing, and legal expenses. By the end of the year, they hope to have an advanced MVP up and running.

Looking ahead, while the initial focus is Australia, James has global aspirations for BlueSana. He emphasizes the need for a significant shift in the investment market to meet climate goals, envisioning BlueSana as an essential player in this change.

For those who are curious about the investment side of BlueSana, James invites potential investors and founding employees to connect with him. Starting a business from scratch can be a daunting yet exciting process, as he candidly shares.

Finally, the conversation ends on a personal note, with James talking about the support from his daughters and their hope for him to ‘save the planet’. Their faith fuels his drive, adding a heartwarming element to his business journey.

So, if you’re interested in the journey of a start-up focused on climate change and impact investment, this episode with James Hone offers some fascinating insights. Enjoy the conversation and stay tuned for more inspiring interviews on the Give It A Nudge podcast.