Podcast
From Trampolining to Venture Capital: Christie Jenkins on Sports, Startups, and Athletic Mindset
Steve sits down with Christie Jenkins, a former trampoline athlete turned Australian beach volleyball player, to discuss her fascinating journey through sports and her transition to the world of venture capital.
About the guest
Christie Jenkins
Venture Capital Investor at Blackbird Ventures and Co-Lead at Athletic Ventures
Christie Jenkins is a former elite athlete who competed for Australia in three separate sports: trampolining (12 national titles, top 10 in the world), beach volleyball (12-year career on the world tour), and CrossFit (Asia Pacific Champions, 11th at the CrossFit Games). After retiring, Christie transitioned into venture capital, working at Blackbird Ventures and co-leading Athletic Ventures, a syndicate of 150 professional Australian athletes investing in startups. She is also involved in the Startmate Athlete Fellowship, which bridges elite sport and the startup ecosystem. Christie is known for her work applying elite sports mindset principles to founder development.
Episode overview
Steve sits down with Christie Jenkins for a wide-ranging conversation that spans three elite sporting careers, the identity crisis that follows retirement, the leap into venture capital, and why the best founders think almost exactly like the best athletes. Christie recounts how she competed at the highest level in trampolining, beach volleyball, and CrossFit simultaneously with a full-time consulting career, and shares what it was genuinely like to retire from twelve years of professional sport.
The conversation moves into venture capital territory, covering Christie’s time at Blackbird, the Athletic Ventures syndicate she co-leads, and her plans to head to the US where sport and startup culture are far more commercially intertwined. Christie also reflects on the Startmate Athlete Fellowship, investor accreditation rules in Australia, and where she sees the future of sport tech heading.
For 30 years I said I am an athlete. That is shorthand for I have the discipline to train every day, I am ambitious, I have goals, I am competitive. And suddenly you are like: well, I do not know who I am anymore.
Christie Jenkins
The episode ends with a candid reflection on what surprised her most about transitioning out of professional sport, including the unexpected difficulty of maintaining friendships with former training partners and the awkwardness of talking to family before making the final call to retire.
Key takeaways
Episode chapters
Companies and people mentioned
Topics covered
Frequently asked questions
Who is Christie Jenkins?
Christie Jenkins is a former elite Australian athlete who competed at national and international level in three separate sports: trampolining (12 national titles, world top 10), beach volleyball (12-year career on the world tour), and CrossFit (Asia Pacific Champions, 11th at the CrossFit Games). After retiring she transitioned into venture capital, working at Blackbird Ventures and co-leading Athletic Ventures, a syndicate of 150 professional Australian athletes investing in startups.
What is Athletic Ventures?
Athletic Ventures is a syndicate of around 150 professional Australian athletes who invest in startups on a deal-by-deal basis, similar to an angel group. Founded by Matt, a former Greater Western Sydney AFL player, it has grown over two and a half years to bring elite athletes onto startup cap tables. Beyond capital, the syndicate helps portfolio companies with team culture, leadership, and applying elite sports mindset to startup environments.
What is the Startmate Athlete Fellowship?
The Startmate Athlete Fellowship is a programme Christie helped launch that takes around 50 elite athletes and helps them break into the startup ecosystem as founders, operators, or investors. It bridges the world of elite sport and the startup community by giving athletes structured access, mentorship, and an on-ramp into roles where their skills and mindset translate directly.
How does Christie Jenkins describe the athlete-to-founder mindset parallel?
Christie’s observation is that the very best founders have an almost identical mindset to the very best athletes. Both are chasing extremely improbable goals over decades, committing huge amounts of time and energy, and building resilience from repeated failure. As an investor, this pattern recognition helps her assess founders early. As a supporter, it means she can help founders develop that mindset deliberately rather than assuming people either have it or do not.
What was hardest about retiring from professional sport?
Christie mentions three unexpected challenges: the loss of mastery and the feeling of starting from scratch professionally while peers had years of head start; the identity question of who you are if you are not an athlete; and the surprising difficulty of maintaining friendships with former training partners once the shared structure disappears. She also found it hard to talk to family first, preferring to test the idea with people three degrees removed to get a more objective perspective.
What sectors does Christie Jenkins invest in?
Christie focuses on consumer, human performance, health, sport, and AI. She is also one of few investors willing to consider hardware-adjacent investments despite the capital intensity. She explicitly does not focus on deep tech, web3, or enterprise software. She prefers earlier-stage investing and is particularly excited about the US market given how commercially central sport is to American culture.
Full transcript
Read full episode transcript
0:00Introduction
Welcome to Give It A Nudge. Today we have got someone I have known a little while now who has had such a variety of things happen in life. Christie Jenkins. Welcome, Christie. Good to finally have you in Melbourne and in the studio.
For everyone who does not know who you are, give us a quick synopsis of your sporting career. I don’t know that I am actually famous because none of the sports I’ve played are very well known. But I have played three different sports for Australia. I started my career in trampolining, hold 12 national titles, top 10 in the world. My parents actually met on a trampoline. They put me in trampoline lessons when I was just a little kid. I went to my first Nationals at eight, won my first Nationals at nine, and did that into my early 20s.
5:00The switch to beach volleyball
When I was finishing uni I still wanted to be an athlete. My whole family had played beach volleyball. So I made a list at 23. I thought it is going to take a decade to get good at another sport, I will be 33 then, what sports can you still play in your 30s at a pro level? Beach volleyball was obviously on the list. A lot of the Olympians are in their late 30s. The last Olympians that won the women’s gold medal were 40. I gave myself six months, started training eight to ten times a week, and within a couple of months a really good player asked me to be her partner and that was it. I only just retired six months ago. I played for Australia on the world tour around the world and won national title events across Australia.
8:00Adding CrossFit
I wanted to stay fit for volleyball and going to a regular gym was too boring. A friend dragged me along to a CrossFit class. I did this crazy workout and could not straighten my arms for three days and I was like that is the thing for me. I ended up joining this very elite gym, CrossFit Athletic here in Sydney, and they were like you are pretty strong Christie, do you want to be part of the team? I did not quite realise what I was committing to, which was 11 training sessions a week, two to three hours a session. We ended up winning the Asia Pacific region, all of Australia and Asia, and then competed in the world CrossFit championships placing 11th. After that I just had to make the call between playing two sports at a pro level. That is unsustainable.
11:00Management consulting alongside sport
I spent a decade or so in management consulting, initially for in-house strategy teams at ANZ and CBA and a little bit of Bupa, then to support my sporting career I went freelance. I was spending six months a year in Australia working and training and six months a year living overseas and playing and competing. Beach volleyball sounds like a pretty nice life. Yeah, there is a beach every day and that is your job.
13:30Retiring: identity and emotional extremes
Retiring and we have had a few sporting people on here. When you retire from full time it is a massive change. You have got this identity, 12 years of beach volleyball, doing something at such a high level. To speak to the mental challenges of retiring, it was not easy. In mastery, you have always been good at something and suddenly you are not good at anything. And you look around and feel like everyone else has a head start on you professionally. The identity piece is a hundred percent a part of it. For 30 years I said I am an athlete. Suddenly you are like I do not know who I am anymore. And then you miss the emotional highs. Standing on the baseline on the final point of a championship match with the whole stadium cheering you on, then making the serve and winning. Or standing on the podium when they play the national anthem for you. Where will you get that elsewhere in your life?
18:00Founders and athletes share the same mindset
One of the things I did was go and speak to a whole bunch of athletes and also founders. Founders have a very similar mentality to athletes. You are chasing this extremely improbable goal with very low odds, and you are going to commit decades of your life to it. Founders said exactly the same thing about their transition that athletes say. Investing in VC is really about the founder first. The very best founders have an almost identical mindset to the very best athletes. That has been a strength for me in assessing founders. But also in helping founders develop that mindset. I bring a much more growth mindset. Of course you can learn the skill set of being a founder. Of course you can learn the mindset too.
21:00Athletic Ventures
Athletic Ventures was founded by Matt who played for Greater Western Sydney in AFL. I saw an article in the AFR and thought it was sport plus venture capital, my dream meeting of ideas. I got an intro to Matt and said I just want to help. That was two and a half years ago and I am still involved. Athletic Ventures has grown to a syndicate of 150 professional Australian athletes. We invest deal by deal, like an angel group. If you think about the value that having those athletes on your cap table could bring, it is enormous. Profiles obviously, but we have also helped on things like team culture, leadership, and bringing mindset lessons from sport into startups.
24:30Blackbird and learning what you love
I work at Blackbird as well. Blackbird is a generalist fund so I got to do everything. The best thing to come out of that is I now know what I like. I love investing in consumer, human performance, health, sport, and AI. Not many investors like anything involving hardware because of the capital intensity. I know that deep tech, web3, and enterprise software are not really my jam. I prefer earlier stage. That self-knowledge is really important.
29:30The Startmate Athlete Fellowship
I helped launch the Athlete Fellowship that Startmate runs. We have taken 50 athletes and are helping them break into startups as founders, operators, or investors. I have been campaigning for that for a long time. There is this intersection of sport and startups that I keep coming back to through everything I do.
32:00Plans for the US
I plan to go to the US. If you want to be the best in the world you should surround yourself with the best in the world. Sport is such a central part of American commercial culture. College sport is a massive machine. Professional sport is a massive commercial entity. You are seeing funds in the US that are starting to invest in women’s sports teams. You are seeing individual athletes like Serena Williams start their own fund. I am really pumped to continue in this vein there. VR I am also bullish on as a training tool for athletes. Computer vision is going to be game-changing for sport too.
36:00The unexpected things about transitioning out of sport
What surprised me the most was things like: am I still friends with the people I used to train and play with? Suddenly you do not have the structure that means you spend time together, and you have to reach out outbound. And you find you do not have anything in common anymore except history. I also found it hard to talk to my family about making the retirement decision. Beach volleyball is so closely tied to my family. My parents played, my brother played, my dad passed away and it was the volleyball community that rallied around us. Because it was so tight-knit with family I felt they could not give me an unbiased perspective. So I ended up testing the idea with people three degrees removed first. People close to you feel hurt when they find out, even if they understand why.
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About the host
Steve Grace is the CEO of The Nudge Group, one of Australia’s leading specialist recruitment agencies for startups and scaleups. He is a serial entrepreneur with nearly two decades of experience building businesses and communities across Australia. On Give It A Nudge he interviews the founders, operators, and investors building the next generation of Australian companies.
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