Podcast
From Rugby League Legend to Entrepreneur: Anthony Minichiello on Minifit, Nutrition, and Life After Sport
In this episode, Steve sits down with former rugby star Anthony Minichiello to talk about his journey from professional athlete to entrepreneur.
About the guest
Anthony Minichiello
Founder at Minifit
Anthony Minichiello played 19 years for the Sydney Roosters, signing at 16 and retiring at 34 in 2014, achieving Legend status at the club. Born of Italian heritage and raised on a small farm in Southwest Sydney, Anthony suffered three spinal surgeries across his career and used his recovery journey to develop a deep passion for functional movement and nutrition. He founded Minifit, which delivers PE programs in schools and free holiday clinics for kids at leagues clubs, became a qualified nutritionist during COVID, and is developing the Mini Gun, a metal massage gun designed to rival the Theragun.
Episode overview
Steve sits down with Anthony Minichiello, his good friend and former Roosters Legend, for a wide-ranging conversation about what happens to elite athletes after the sport ends and how Anthony turned three devastating spinal injuries into a life built around nutrition, fitness, and kids health education.
Anthony takes the conversation through his unusual upbringing on a small farm in Southwest Sydney, the drinking culture of early 2000s NRL, the cascade of back injuries that nearly ended his career, and the single meeting with functional movement trainer Aaron McKenzie that completely changed his relationship with food and health. He is honest about how bulletproof he felt in his early 20s and how wrong he was.
I had a strong foundation from my childhood on a farm. Then I moved out at 18 and burned the candle at both ends for six years. I thought I was bulletproof. It all came crashing down in 2006.
Anthony Minichiello
The conversation also covers the practical nutrition advice Anthony now teaches: what oils are genuinely toxic, why the source of your produce matters more than calories, and how he reversed his own spinal degeneration and watched his MRI discs go from entirely black back to white after changing how he lived. He ends with the launch of the Mini Gun massage device and what is next for Minifit.
Key takeaways
Episode chapters
Companies and people mentioned
Topics covered
Frequently asked questions
Who is Anthony Minichiello?
Anthony Minichiello is a former NRL player who spent 19 years at the Sydney Roosters, signing at 16 and retiring at 34 in 2014 with Legend status. Born of Italian heritage and raised on a small farm in Southwest Sydney, he suffered three spinal surgeries during his career. After retiring he founded Minifit, became a qualified nutritionist, and is developing a metal massage gun called the Mini Gun.
What is Minifit and how does it work?
Minifit is a children’s health and fitness business founded by Anthony Minichiello. It delivers PE programs in schools, running 10-week sessions to complement the curriculum for schools that outsource their physical activity programs. It also runs free holiday clinics for kids at leagues clubs, RSLs, and bowling clubs that are funded through community obligation spending from poker machine revenue. Anthony recently added monthly nutrition workshops for adults, held at his office in Pyrmont, Sydney.
What are Anthony Minichiello’s views on nutrition?
Anthony trained as a qualified nutritionist after COVID. His core framework centres on the source of food rather than calorie counting: pasture-raised animal protein, seasonal spray-free produce, and wild-caught seafood. He identifies industrial seed oils such as canola, rapeseed, and cottonseed as the highest-priority items to remove from a diet because they are high in omega-6 fatty acids, oxidise when heated, and contribute to chronic inflammation. He teaches that chronic disease is largely the compounding result of daily toxic inputs over many years.
How did Anthony Minichiello recover from his spinal injuries?
After three spinal injuries in three years, Anthony’s MRI showed every disc in his spine had turned black, indicating severe dehydration. Multiple specialists said rehydration was nearly impossible. He met functional movement trainer Aaron McKenzie, changed his training methodology, and overhauled his nutrition. After years of this approach he had a follow-up MRI that showed all non-operated discs had returned to white. He eventually had a disc replacement at L5 S1 and describes it as the best operation he had, with his surgeon noting his tissues looked exceptional for his history.
What is the Mini Gun?
The Mini Gun is a compact metal massage gun that Anthony Minichiello is developing under the Minifit brand. Unlike most massage guns on the market which are plastic, the Mini Gun is metal, small, and powerful. Anthony was in discussions with major retailers and considering Amazon for distribution at the time of the episode. He positioned it as a direct rival to the Theragun.
Why does Anthony say vegetable oils are the number one thing to change?
Industrial seed oils including canola, rapeseed, and cottonseed oil appear in approximately 95 percent of packaged food. They are produced through a 16 to 17 step chemical and heat extraction process, are already oxidised before cooking, and when heated further produce free radicals that contribute to arterial plaque and cardiovascular risk. They are extremely high in omega-6 fatty acids, which create inflammation when not balanced with omega-3s. Anthony argues switching to animal fats, ghee, or coconut oil for high-heat cooking is the single most impactful dietary change most people can make.
Full transcript
Read full episode transcript
0:00Introduction
Welcome to Give It A Nudge. Very special guest this week. I am very happy to have a good friend of mine Anthony Minichiello on the show. I have been trying to get him on for quite some time but he has been busy. Minnie welcome to the show finally. Yeah Steve thanks for having me mate it is good to see you.
2:3019 years at the Roosters
We are launching this in line with the new NRL season. You played for the Roosters for how many years? 19 years. I signed in 1996, I was 16, and I retired at 34 in 2014. I had a Liverpool Patrician brothers and I got signed by the Roosters at 16. I did not move to Sydney till 99. My first first grade game was the year 2000, I was 19. We made the Grand Final that year and obviously the Olympics were on so the season started a lot sooner. We played at Homebush with about 96,000 people there.
5:00Sport and entrepreneurship
Do you think having a professional sports career is conducive to going into entrepreneurship? I think it is a bit of a double-edged sword. You go into professional sport and you are judged weekly on your performance. Sometimes that does not even happen in business. At training you are reviewed by your coaching staff and then weekly by anyone watching. You learn to improve on a daily basis and take constructive criticism. That is a huge benefit when you are going into business. But on the other side a lot of things are already done for you. Your bag is sorted, everything is pristine in the change room, at the airport the cards are all filled in. When you retire some people struggle because they have relied on that and now they have to do their own diary. If you have a good strong routine and are always striving for something better, which most players do, you can transform that into something else.
8:00The farm upbringing and moving to Bondi
I grew up on a farm in Southwest Sydney outside of Prestons. Not farmland anymore but we had our own cows, chickens, eggs, fruit trees, veggie patches. Italian heritage so the whole culture is to grow your own and cook your own. Mum was a pretty good cook. We would eat what we were growing. I did not really understand the huge benefits of that until I studied it later and realised it built a strong foundation for me to play professional sport. I never got sick. We played so many different sports and never got injured. Then I moved out of home at 18 and lived everywhere around Bondi. And how was your diet during that period? Shocking. In the early 2000s there was a huge drinking culture in the game. After every game it was beers and if you were not out with the team, where the hell were you? We used to do it every weekend without fail. But the nutritionists told me I was one of the lucky ones. Lean naturally, good genes. When you are in your early 20s and told that you think you are bulletproof. I thought I could eat whatever I wanted and I would still be fine.
14:00Three spinal injuries in three years
I did not get a serious injury until 2006. I had been playing with a ruptured disc in my lower back. In 2006 I got selected to play for Australia in the Anzac Day test. The physio asked me to bend down and touch my toes. I was bending to my knees and there was sharp pain all the way down my left leg. He ruled me out and sent me to a specialist. I had a ruptured disc at L5 S1 and had an operation. I did not make it back that year. In 2007 I played 10 games and then literally rolling out of bed putting my socks on I heard a click and had severe nerve pain down the right leg. Second back operation. Then in 2008 I had a huge disc bulge in my neck on the bench press. Three spine injuries in three years. I had my whole spine imaged and every single disc was black. The verdict was I do not think you should play contact sport. A healthy disc should be white. They are your cushioning system. Mine were dehydrated. Multiple professionals said it was pretty hard to rehydrate one disc let alone all of them.
18:00Meeting Aaron McKenzie
I found Aaron McKenzie of Origin of Energy, a functional training studio that ties in a lot of nutrition and health and recovery into his programs. He did not ask me one question about my injury. He asked lifestyle questions: what year did you move out, how did you grow up, all of these questions. He said you can repair your spine if you are willing to make some sacrifices and do things consistently. I started working with him once a week. He gave me a functional movement training program. Back in 2008 in rugby league it was heavy lifting, who could bench press the most. I had a phone propped up in the Roosters gym doing all these cable movements and getting grief from the other players. But I had three spine injuries in three years so the Roosters let me run my own race. By 2009 I was fit enough to play again, although I then did all three major ligaments in my left ankle in round two in Canberra. I was out for 22 weeks. But that is when I really dove into the food system and the power of nutrition and recovery.
21:00Qualifying as a nutritionist during COVID
During COVID I could not run Minifit because you cannot run kids fitness when everyone is locked down. So I studied nutrition and became a qualified nutritionist. That was really satisfying. It was more enjoyable than homeschooling.
24:00Minifit: schools, clubs, and workshops
I registered the name Minifit in 2010 and got my first school on board in 2012 while I was still playing. East Lakes Public School, once a week to run the program. When I retired in 2014 I got introduced to the CEO of Leagues Club Australia and learned that clubs have to give a certain percentage of poker machine revenue back to the community each year. I got Minifit approved in category one and category two and now run holiday clinics for kids at Wentworthville Leagues, Mounties, and other clubs. We get 200 kids in a day and it is free. I also run PE programs in schools where I come in and run 10-week programs to the syllabus for schools that outsource physical activity. And now I am adding monthly nutrition workshops for adults at my office at 100 Harris Street Pyrmont. I talk through my four foundations of nutrition.
28:30The food system: oils and sourcing
The number one thing to avoid is vegetable oils. Industrial seed oils. They are rancid in the bottle as it is. When you heat them they create free radicals. Free radicals create plaque buildup in arteries and blood vessels. It is a slow poisoning effect into cardiovascular risk. If you look at any packet food, 95 percent of it has canola oil, rapeseed oil, or cottonseed oil in the ingredients. They are cheap and taste like nothing. They are extremely high in omega-6 fatty acids and high omega-6 creates inflammation in the body. You need a balance of omega-3, omega-6, and omega-9. So switch to ghee, coconut oil, or natural animal fats for high-heat cooking. For the rest, get your produce right: pastured animal products, not grain-fed meat. Grass-fed and finished beef is leaner but the cow is healthier and has a balance of omega-3 and omega-6. Grain-fed creates fat marbling which is flavour but the omegas are imbalanced. Same with farmed salmon fed on pellets made from soy and seed oil waste. The education around looking into your source products a lot deeper is where most people can start.
34:00Daily training and the disc replacement
I started gymnastics before league, at six years old. Tumbling and trampolining, going to state. That strength and fitness built through gymnastics was perfect for rugby league. When I retired I really jumped into calisthenics and was doing that five days a week to start the day. Now I do tennis once a week, 20,000 to 25,000 steps a day, training with Aaron, and the stadium four times a week with an ice bath and sauna to finish. Core stability training is almost every day. Three back operations, so I jump on the Swiss ball for core work or stretching most nights. Three years ago I had a disc replacement at L5 S1. The surgeon looked at my MRI and said mate I can see without even looking at you that you train, look after yourself, and eat well. The operation went very smoothly.
38:00The MRI proof
When I retired I had my spine imaged again because I felt great, no back pain at all. I compared it to my 2007 image. In 2007 all the discs were black. When I retired all the rest of the discs, the non-operated ones, were white again. I had professional doctors saying it is pretty hard to rehydrate one disc let alone all of them. But that is what happened. That is why I am so passionate about getting this information out to people. I saw my body transform and repair itself.
41:00The Mini Gun and what is next
We have got another product in the pipeline called the Mini Gun. It is tiny, it is powerful, and it is metal, not plastic like the rest of them. It will rival the Theragun, that is how good it is. We are speaking to a couple of big box retailers at the moment and maybe Amazon as well. We are working out the marketing plan. There is always something I am working on because I love being busy.
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About the host
Steve Grace is the CEO of The Nudge Group, one of Australia’s leading specialist recruitment agencies for startups and scaleups. He is a serial entrepreneur with nearly two decades of experience building businesses and communities across Australia. On Give It A Nudge he interviews the founders, operators, and investors building the next generation of Australian companies.
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