Wendy Chen, the founder & CEO of retail analytics start-up Omnistream, joined Steve on the latest episode of Give It A Nudge for a fascinating conversation. Wendy spoke about her “reverse career” and her start-up journey – transitioning from a quant trading background to launching Omnistream.

Omnistream empowers retailers and brands to turn data into profits. Retail will only get more challenging as consumers get ever increasing options. In our attention-deprived world, Omnistream builds technology that gives retailers and brands real-time persona intelligence and predictive operations.

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