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How Tom Waterhouse Turned a Family Legacy into a Global Venture Fund

Tom Waterhouse explains how he went from on-course bookie to building TomWaterhouse.com, selling to William Hill, and launching a venture fund with a 31x return using an option strategy in gambling tech.

by hao-nguyen on December 17, 2024

About the guest

Tom Waterhouse

Founder of Waterhouse VC

Tom Waterhouse comes from four generations of Australian bookmakers. He became the largest on-course bookie in Australia by age 26, launched TomWaterhouse.com (growing from 100 to 250,000 customers in 18 months), sold to William Hill in 2013, served as CEO of William Hill Australia overseeing $2.5 billion turnover, and now runs Waterhouse VC investing in gambling tech suppliers.

Episode overview

Tom Waterhouse joins Steve Grace to walk through his career arc: from on-course bookie to startup founder to CEO of a $2.5 billion turnover business to venture fund manager with a 31x return using an option strategy nobody else in the industry was pursuing.

Four generations of bookmaking into online betting

Tom’s great-grandfather, grandfather, and father were all bookmakers. Tom became an on-course bookie straight out of university and grew to become the largest in Australia by age 26, turning over $300 million a year. When the iPhone and 3G arrived, he launched TomWaterhouse.com in 2009 and grew from 100 customers to 250,000 in 18 months. But when global giants entered Australia after advertising restrictions were lifted, he sold to William Hill in 2013.

“It went from 100 customers to a quarter of a million within 18 months.”

Tom Waterhouse 01:07

Running William Hill Australia at 30

William Hill asked Tom to be CEO of their $2.5 billion Australian operation. He had a mentor, Steve Amos (former CEO of ninemsn, Australian head of Apple and Microsoft), who gave him a blueprint for board reporting, cascading priorities to a 500-person team, and establishing a rhythm of business. Tom describes this as the same pattern as his grandfather teaching him bookmaking: you need a blueprint.

The option strategy that returned 31x

After a two-year non-compete, Tom realised the real value was not in gambling operators but in their tech suppliers. William Hill had 500 suppliers in their product roadmap. Nobody knew how to value them. Waterhouse VC buys options to acquire 19.9% of these businesses at early valuations. The first deal went from a $30 million to a $1 billion market cap. The fund has returned 31 times investors’ money, compounded at 100% per annum.

“We have 31 times our investors’ money, compounded 100% per annum, all because we option up businesses.”

Tom Waterhouse 11:15

Key takeaways

The real value in gambling is in the picks and shovels.Operators are increasingly regulated and taxed. The edge sits with tech suppliers powering betting engines, odds feeds, and mobile apps.
Options create asymmetric upside.A small outlay for an option to buy 19.9% can return multiples if the company wins global contracts. Downside is limited to the option cost.
Mentors and blueprints reduce risk at every stage.Tom’s grandfather taught bookmaking. Steve Amos taught corporate leadership. The first option deal taught the fund model. Each phase had a template.
Passion follows growth.Tom is energised by growth itself. Each career chapter was driven by the excitement of watching something scale rapidly.
The 13F filing strategy beats the S&P 500.Screening disclosed positions from 16 consistently outperforming funds and applying value criteria has beaten the S&P by 7.9% for idle cash management.

Mentioned in this episode

Frequently asked questions

What is Waterhouse VC?

Waterhouse VC is a venture fund investing in tech suppliers to the global gambling industry using an option strategy. It has returned 31x investors’ money at 100% per annum compounded.

How did TomWaterhouse.com grow so fast?

Launched in 2009, the platform grew from 100 to 250,000 customers in 18 months by applying bookmaking expertise to digital marketing, CRM, and tech development.

What is the option strategy?

The fund acquires options to purchase 19.9% stakes in gambling tech suppliers at early valuations. If the company grows, the options are extremely valuable. If not, the fund only loses the option cost.

What is the 13F strategy for cash management?

Tom screens the 13F filings of 16 consistently outperforming US funds, applies value criteria (PE under 20, revenue growth above 20%), and invests idle cash in the resulting portfolio. It has beaten the S&P 500 by 7.9%.

Why did Tom become CEO of William Hill Australia?

He had built TomWaterhouse.com from scratch and had hands-on experience across digital marketing, CRM, tech development, and trading that the corporate parent lacked.

Topics discussed

Venture CapitalGambling TechOptions StrategyStartup to ScaleFamily BusinessAustralian StartupsInvesting

Full transcript

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Show full transcript (28 minutes, 8 sections)

00:00 Intro

Steve: Welcome to Give It A Nudge. Today we have Tom Waterhouse, who is doing some really interesting new things.

Tom: Thank you very much for having me on.

01:07 From on-course bookie to online

Tom: I come from a long history in racing and bookmaking. Great-grandfather was a bookie in the 1800s. I was an on-course bookie for the first five or six years. What happened in 2007, 2008, the iPhone came out, 3G, and the business shifted online. I launched TomWaterhouse.com in 2009 and it went from 100 customers to a quarter of a million within 18 months.

11:15 The option strategy

Tom: We started Waterhouse VC in 2019. Our vision was to understand every tech supplier to the gambling industry and invest in the ones we think are great. We have 31 times our investors’ money, compounded 100% per annum, all because we option up businesses.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about.

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