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Meet the Operator Who Helped Nexl Reach Escape Velocity

Albert Patajo, VP Strategy at Nexl, breaks down how he raised a Series B in a tight market, won the US Northeast with focus, and built the founder-operator trust that made it work.

by hao-nguyen on December 22, 2025

About the guest

Albert Patajo

VP Strategy and Operations at Nexl

Albert Patajo grew up in Darwin, studied law and chemistry at ANU, and went from Deloitte’s strategy consulting team to early-stage startups to capital raise advisory before joining Nexl in 2023. He came in with one mandate: raise money and build a more capital-efficient business. He has since led Nexl’s Series B, one of the very few raised by an Australian startup in recent years, and now oversees the company’s global expansion into the US and Europe.

Episode overview

Albert Patajo is not a founder. He is something arguably rarer in the Australian startup ecosystem: an operator who shows up when a company has something real but needs someone to build the machine around it. When EVP introduced him to Nexl founder Phil, the brief was simple. The market had tightened overnight. The company needed to raise money and become capital-efficient fast. Albert took the seat and delivered a Series B, one of the very few raised by an Australian tech company in the past few years.

From Deloitte to startup to operator

Albert’s path is a useful case study in how consulting shapes startup operators. He went from Deloitte’s strategy team, where the partner he worked for was running an internal venture fund, to Practice Ignition (now Ignition) just as Tiger Global led one of their first big Australian rounds. That exposure lit a fire. He then joined Equate U as employee number six, learning to chew glass and do everything. After a stint at capital raise advisory firm Astral Ventures during the 2020-21 boom, the market dried up and Allan at EVP connected him to Phil at Nexl. The rest followed from there.

Why Series B is escape velocity

The graduation rate from seed to Series A is roughly 20 percent. From Series A to Series B it is smaller still. Albert is clear about what reaching Series B actually means: you are almost at the point of self-sustainability, able to gear toward profitability, able to hire leaders who have seen the movie before. “When you get to Series B, you’re like almost at escape velocity,” he says. That framing is deliberate. At Series B, you are not just a company that raised money. You are a real business.

“The graduation rates from Series A to Series B are even smaller than that. And so I think depending on the type of business when you get to Series B, you’re like almost at escape velocity.”

Albert Patajo 12:45

Focus as a strategic weapon

The moment Albert is most proud of is a focus decision the team made early. Instead of launching across the entire US, Nexl went deep in the Northeast. Not launching the US. Winning a specific part of it. That concentrated effort built the track record and the credibility that eventually brought inbound term sheets from top US investors. Albert is direct about the lesson: in a vertical B2B SaaS business, you need 90 percent market penetration in your niche, not 1 percent of a giant TAM. Winning means going deep, not wide.

The founder-operator dynamic

Phil is the product visionary. Albert is the financial and operational discipline. Neither tries to do the other’s job. The relationship works because both have low ego and high trust, operating more like co-founders than a traditional founder-employee structure. Albert describes it as one of the most important factors in the company’s success. “He is like a warm, charismatic, very passionate CEO. He’s like not an [jerk], which I think helps a lot.” Having worked with difficult colleagues at Deloitte, Albert made a deliberate choice: no brilliant jerks.

“You can’t win 1% in a vertical business. You have to win 90 plus%. And so for us, we do think about winning, and we think about winning as trying to get 90% market penetration.”

Albert Patajo 20:25

Key takeaways

Consulting is startup training in disguise.The ability to learn a new domain fast, apply frameworks to ambiguity, and work across different problem types is exactly what early-stage operators need.
Focus beats ambition in B2B SaaS.Winning the US Northeast was more valuable than launching across the whole country. Deep penetration in a defined geography builds the credibility that attracts inbound capital.
The operator role is distinct from the founder role.Albert did not found Nexl. He joined with a specific mandate and executed on it. Strong founders recognise what they do not have and find the person who does.
Low ego and high trust unlock the founder-operator relationship.When the founder is the product visionary and the operator is the financial and commercial brain, both need to stay in their lane and trust each other completely.
Series B is a different company, not just a bigger one.Post-Series B, the hiring profile changes. You want leaders who have seen the movie, people who have done it before and can run without as much instruction.
AI in legal will hit operations before it hits practice.Hallucinations make AI risky in actual legal work. The immediate opportunity is in the non-practice layer: BD, relationships, firm operations. That is where Nexl already plays.

Mentioned in this episode

Frequently asked questions

What does Nexl do?

Nexl is a relationship-first CRM built specifically for law firms. It helps firms manage business development, client relationships, and firm-wide networking in a single platform. Founder Phil spent years running Gilbert and Tobin’s innovation team before building the product he wished he had.

Why is Series B called escape velocity?

Albert explains that the graduation rate from seed to Series A is around 20 percent, and from Series A to Series B it is even smaller. Reaching Series B means the business can gear toward profitability and attract senior hires who want to join a company that has proven itself. He calls it escape velocity because at that point you are a real business, not just a well-funded startup.

How did Nexl approach the US market?

Rather than launching across the whole US, Nexl chose to win the US Northeast first. That concentrated focus built credibility and a track record in one geography. The result was inbound term sheets from top US investors. Albert describes the lesson as going deep, not wide. In a vertical SaaS business, 90 percent penetration in a niche beats 1 percent of a large market.

How does the founder-operator partnership work at Nexl?

Phil is the product visionary. Albert handles finance, operations, and commercial strategy. Both have low ego and high trust. Albert describes the dynamic as operating more like co-founders than a traditional hierarchy. The key is that neither tries to do the other’s job, and both are genuinely comfortable with that boundary.

Where will AI have the biggest impact on law firms?

Albert argues the near-term impact will not be in the practice of law itself, where accuracy is non-negotiable and hallucinations are a genuine liability risk, but in the non-practice layer: business development, client relationship management, and firm operations. That is exactly where Nexl focuses.

Topics discussed

B2B SaaSLegal TechSeries BOperatorsVenture CapitalAustralian StartupsUS ExpansionCRM

Full transcript

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Show full transcript (39 minutes, 7 sections)

00:00 Intro and background

Steve opens by celebrating Nexl’s Series B, noting that very few Australian startups have managed to reach that milestone in the past few years. Albert grew up in Darwin, studied law and chemistry at ANU in Canberra, and describes the culture shock of moving from Darwin’s 25-degree winters to Canberra’s minus five. He landed in Sydney after university and joined Deloitte’s strategy consulting team, which connected him to the world of startups through an internal venture fund.

03:20 From consulting to early-stage startups

Albert’s move from Deloitte to startups mirrors a pattern Steve sees constantly. He applied for VC roles, was told to get transactional or startup experience first, and joined Equate U as employee number six. Being one of the first ten is something you cannot replicate. You do everything. Customer support, strategy, product, partnerships. He describes it as learning to chew glass with the right attitude.

After Equate U, Albert joined Astral Ventures doing capital raise advisory during the 2020-21 boom, working on raises backed by Blackbird and others. When the market dried up, EVP connected him to Phil at Nexl. The brief was clear: raise money, build capital efficiency. Two years later, Series B done.

12:25 Why Series B is escape velocity

Albert is precise about the statistics. The graduation rate from seed to Series A is roughly 20 percent. From Series A to Series B it is smaller still. Most companies that raise a Series A do not make it to Series B. Reaching that milestone means the business is real. You can gear toward profitability. You can hire people who have built companies at this stage before. He uses the phrase escape velocity deliberately: at this point, the company has enough momentum to sustain itself.

16:20 The US Northeast focus decision

The most consequential strategic call Albert describes is the decision not to launch across the US but to win a specific geography first. The US Northeast gave Nexl a defined market with enough law firms to prove the model and enough density to build word-of-mouth. It worked. Inbound term sheets from US investors followed. Albert is direct about the lesson: if you pitch winning 1 percent of a giant market, you get laughed at. In vertical SaaS, the goal is 90 percent of a specific segment.

23:00 Founder-operator dynamics

Phil founded Nexl after running Gilbert and Tobin’s innovation team and realising his impact was limited to one firm. He wanted to change the business of law at scale. Albert brings the financial and operational discipline that Phil does not need to carry himself. The relationship works because both have low ego. Neither is trying to be the other. Albert describes it as the most important factor in the company’s success alongside product-market fit.

28:50 Post-Series B: what changes

The hiring profile shifts after Series B. You want people who have seen the movie before, operators who have worked at a company at this stage and know how to run without constant instruction. Australia’s time zone is also an unexpected advantage: it bridges US and European teams, allowing Nexl to run a near-24-hour operation with a small headcount. The ambition is category leadership and deep market penetration globally.

35:10 AI in legal

Albert is measured about AI in law. Partners are still skeptical. Hallucinations are a genuine liability risk in a profession where being 100 percent right is non-negotiable. The near-term AI opportunity is not in legal work itself but in everything around it: business development, relationship management, firm operations. That is exactly Nexl’s territory, and it is why Albert thinks the category is about to grow much faster.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about. Connect with Steve on LinkedIn.

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