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Dickie Currer: The Hype Man of Aussie Tech and Innovation

Dickie Currer, founder of Tech Australia Advocates, shares his path from British Army officer and Moroccan travel specialist to becoming the hype man for Australia’s startup ecosystem.

by hao-nguyen on July 30, 2024

About the guest

Dickie Currer

Founder of Tech Australia Advocates and The Hype Man Newsletter

Dickie Currer is a British-born community builder and ecosystem connector who moved to Melbourne nine years ago and has since become one of the most visible voices in Australia’s startup ecosystem. Before arriving in Australia he trained as an officer at Sandhurst, worked as a Moroccan country specialist for a luxury travel company, and practised immigration law. In Australia he transitioned through door-to-door solar sales, an early role at a dark kitchens startup, and Startup Victoria before founding Tech Australia Advocates and his Hype Man newsletter, which tracks Australian tech and innovation globally.

Episode overview

Steve Grace sits down with Dickie Currer, the self-described hype man for the Australian tech and innovation ecosystem, to trace one of the more colourful career histories in the startup world. From Sandhurst to Marrakech to door-to-door solar panels in outer Melbourne, Dickie’s path to becoming a fixture at every major Australian tech event is anything but linear. The conversation covers how he found his purpose in the ecosystem, what he is building with Tech Australia Advocates, and why diversity and inclusion matter more than most founders realise.

From Sandhurst to Marrakech: the backstory most people do not know

Dickie grew up in the UK without a father figure and joined the Territorial Army at law school partly because he needed the masculine leadership environment that Sandhurst provided. He trained as an officer but was medically discharged after contracting bilharzia, a parasitic infection, in Thailand. He then worked as a Moroccan country specialist for a high-end bespoke travel company, reviewing hotels and restaurants across Morocco while driving with a private guide.

After a stint in immigration law working with asylum seekers in UK airport detention centres, he arrived in Australia with a partner on a working holiday visa. He picked raspberries in the Yarra Valley, pruned kiwi trees in Mount Tamborine, milked cows in Deniliquin, and then sold solar panels door to door in outer Melbourne. He was the second-best on the team. The best was a 23-year-old German with baby blond hair who he still visibly resents.

“If there’s one job I learned the most about myself from, it’s door-to-door sales. I’ve done it. Go through it. It’s horrible but it’s worth it.”

Dickie Currer 06:19

The startup entry point: Sprout Kitchens and Startup Victoria

Dickie’s first startup role came off the back of his door-to-door sales track record. Sprout Kitchens was building dark kitchen facilities in Melbourne restaurants, operating at night to fulfil food delivery orders. He was hired as first employee to walk into closed cafes and pitch the concept. The line was: we can make you money while you sleep. Most owners said no. Enough said yes to get the business moving.

He later joined Startup Victoria, which he describes as his real entry into the ecosystem. That role coincided with a period when the Australian startup scene was about to grow dramatically, and being involved at that moment shaped everything that followed. His move from Melbourne to Sydney brought him into contact with a different and expanding part of the ecosystem.

Tech Australia Advocates: connecting Australian innovation to the world

Tech Australia Advocates is Dickie’s mission-driven initiative to showcase Australian tech to global audiences. He describes Australia as a country that has produced extraordinary innovation but struggles with the storytelling and self-promotion required to attract international attention and capital. His newsletter, published under the Hype Man brand, serves both local and international readers who want to follow the Australian ecosystem without being physically present in it.

“I want to showcase the best of Australian tech to the world. And I do that through community initiatives, content creation, and just through spotlighting founders and innovation.”

Dickie Currer 01:07

Diversity, inclusion, and why the ecosystem still has a long way to go

Dickie is explicit about his commitment to diversity and inclusion in the tech sector. His background, as an immigrant who arrived as a backpacker, who sold solar panels door to door, and who entered the ecosystem through a manual labour visa, gives him a perspective on access that most people with elite career backgrounds do not have. He sees the Australian ecosystem as improving but still overwhelmingly dominated by particular networks and demographic backgrounds, and he views Tech Australia Advocates as a vehicle for broadening who gets seen and heard.

Key takeaways

Door-to-door sales is the best crash course in resilience and self-knowledge.Dickie describes it as one of the most valuable jobs he ever had. Being told no by strangers all day, finding the yeses, and learning what you are made of under pressure is a kind of training no university or corporate program can replicate.
Being in the right place before it explodes matters more than most people acknowledge.Dickie entered the Australian startup ecosystem just before it grew dramatically. He did not cause the growth, but being present and active during that phase gave him relationships, credibility, and reach that would have taken far longer to build if he had arrived five years later.
The Australian ecosystem needs better global storytelling.Australia produces world-class innovation but consistently underinvests in the narrative that would attract international capital and talent. Dickie’s entire mission is to close that gap through content, community, and amplification.
Leaning into your label builds community faster than resisting it.Dickie spent time resisting the “hype man” label before deciding to own it. When he changed his LinkedIn banner, bought the domain, and launched the newsletter under that brand, the community response was immediate. Authenticity signals compound.
Diversity in tech is about access, not just intention.Dickie’s own non-traditional path into the ecosystem shapes his view that the barrier to entry is structural, not motivational. Most people who could contribute to Australia’s tech sector never get the chance because they do not have the right network or the right first opportunity.
Global innovation stories are under-told and there is a career in telling them.Dickie’s Startup Vagabond newsletter is built around the idea that global innovation trends are deeply interesting and that connecting them to Australia is a genuine content opportunity. Niche newsletters with clear missions can build loyal audiences faster than general interest publications.

Mentioned in this episode

Frequently asked questions

Who is Dickie Currer?

Dickie Currer is known as the hype man for the Australian tech and innovation ecosystem. He is a British-born community builder who moved to Melbourne nine years ago via a working holiday visa and has since become a fixture at major Australian startup events. He runs Tech Australia Advocates, publishes the Hype Man newsletter, and is working on a second newsletter called Startup Vagabond covering global innovation trends.

What is Tech Australia Advocates?

Tech Australia Advocates is Dickie’s initiative to connect the Australian tech ecosystem with global partners and audiences. It combines content creation, community building, and direct spotlighting of founders and innovations that deserve broader attention internationally. The Hype Man newsletter is the primary publishing arm of this work.

What did Dickie do before joining the Australian startup ecosystem?

Dickie trained as a British Army officer at Sandhurst, worked as a Moroccan country specialist for a luxury travel company, practised immigration law in UK airport detention centres, and then arrived in Australia on a working holiday visa. He picked raspberries, pruned kiwi trees, milked cows, and sold solar panels door to door before landing his first startup role at Sprout Kitchens in Melbourne.

What is the Hype Man newsletter?

The Hype Man newsletter is Dickie’s publication covering everything you need to know about Australian tech and innovation. It is written for people inside and outside Australia who want to follow the local startup ecosystem. Dickie is also developing a second newsletter called Startup Vagabond focused on global innovation trends and how they connect to Australia.

Why does Dickie Currer focus on diversity and inclusion in tech?

Dickie’s own non-traditional path into the Australian ecosystem shapes his view on access. He arrived as a working holiday visa backpacker, did manual labour, and entered the startup world through door-to-door sales. He sees the structural barriers that prevent people without the right networks from contributing to the tech sector and views broadening participation as both a moral and a practical necessity for the ecosystem’s long-term health.

Topics discussed

Australian StartupsStartup EcosystemCommunity BuildingInnovationImmigrant FoundersContent CreationDiversityMelbourne Tech

Full transcript

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Show full transcript (43 minutes, 5 sections)

00:18 The hype man identity

People call me the hype man for the Australian tech and innovation ecosystem. That is because I want to showcase the best of Australian tech to the world. I do that through community initiatives, content creation, and spotlighting founders and innovation. The label originally came from Brian Brovsky at Hay Lemonade in Melbourne. I resisted it for a while. Then I committed to it about three months ago. Changed the LinkedIn banner, got the domain, and when I did that I thought I cannot believe the domain was available. My newsletter is everything you need to know about Australian tech and innovation from someone who lives it every single day.

01:08 From Sandhurst to Morocco to Melbourne

I was at law school and joined the Territorial Army. I trained as an officer. I grew up raised by a single mum, no masculine father influence, and the Army gave me that. Sandhurst is literally the best leadership course you can do in the world. I was medically discharged after contracting bilharzia, a parasitic water-borne disease, in Thailand. Treated quickly back in the UK but my fitness took two years to recover. Then I worked in travel. My last role was Moroccan country specialist for a bespoke high-end tour company. I had a private driver. I reviewed hotels, restaurants, tours across Morocco. Then immigration law in airport detention centres at Gatwick and Heathrow. Then I came to Australia.

06:19 Farm work, solar panels, and first startup

I did the working holiday visa farm work. Picked raspberries in the Yarra Valley, pruned kiwi trees in Mount Tamborine, milked cows in Deniliquin. Then I sold solar panels door to door in outer Melbourne. I was the second-best person on the team. The best was a 23-year-old German. Six foot five. Baby blond hair. I can still see his face. Door to door sales is horrible but it is probably the job I learned the most about myself from. You find out what you are made of fast. My first startup role came from that. Sprout Kitchens hired me because I had proven I could walk into spaces and pitch. They were building dark kitchens. The line was: we can make you money while you sleep. Most people said no but enough said yes.

10:02 Startup Victoria and building ecosystem reputation

Startup Victoria was my first real entry into the ecosystem. I joined just before Australia’s startup scene went ballistic. Being there at that moment, building relationships and reputation while everything was growing, set the foundation for everything that came after. You could spot the character traits from the Army in me still, the way I walk into a room, the way I organise and commit. I now run Tech Australia Advocates from Sydney and I am working on a second newsletter called Startup Vagabond about global innovation trends and how they connect to Australia. That is my long-term dream: to become a kind of travel writer for global innovation stories.

36:50 Diversity, inclusion, and the ecosystem’s blind spots

The Australian tech ecosystem is growing and I love being a part of it. But it is still mostly concentrated in particular networks and backgrounds. My own path from backpacker to ecosystem participant is not a path most people are shown or encouraged to take. Tech Australia Advocates is partly about broadening who gets spotlighted and heard. Not because of quota thinking but because the people who are not currently in the room often have the most interesting things to say. Diversity is a practical strength for innovation, not just a nice sentiment.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about.

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