Blog

Caitlin Judd Talks Mentorship, Female Leadership, and Building Brands

Caitlin Judd shares her journey from Melbourne to Miami, building the Lady Brains podcast, supporting female entrepreneurs, and why self-compassion matters as much as ambition for women in business.

by hao-nguyen on December 24, 2024

About the guest

Caitlin Judd

Founder & Host of Lady Brains

Caitlin Judd is the founder and host of Lady Brains, a podcast and community supporting female entrepreneurs and leaders. She studied business marketing and media at Monash University, spent nearly two years in Miami working across art, media, and acting, then returned to Melbourne for a brief corporate career before going freelance at 25 to support women in business, particularly in the wellbeing sector.

Episode overview

Caitlin Judd joins Steve Grace for an open conversation about the experiences that shaped her path from Melbourne’s eastern suburbs to Miami, through a brief corporate career, and into building Lady Brains as a platform for female founders. The episode explores mentorship, the gender funding gap, and the balance between ambition and self-compassion.

Melbourne to Miami: the exchange that changed everything

Caitlin was studying a bachelor of business marketing and media at Monash when she spotted an exchange program to the University of Miami. None of her friends had considered it. She went anyway and describes the six months as living three years in half a year. She fell in love the first weekend, stayed for nearly two years, sold high-end art on Fisher Island, worked for a glossy magazine, tried acting, and created a behind-the-scenes segment at the second biggest theatre in America, complete with sponsors for hair and makeup. She was 21.

“I think ignorance can be bliss. It’s not just bliss, it’s heaven.”

Caitlin Judd 16:55

The corporate hiccup and the entrepreneurial pull

Back in Melbourne, Caitlin took a “real job” in corporate marketing in the manufacturing industry. It lasted two and a half years. She describes it as a hiccup, not a sliding door moment. She knew while driving to work on autopilot that it was not right. By 25, she was back out on her own, freelancing and supporting female entrepreneurs in the wellbeing sector. The entrepreneurial pull had always been there.

“When you’re driving to work and you’re on autopilot, that’s probably not it.”

Caitlin Judd 19:30

Lady Brains and the power of community

Caitlin built Lady Brains as a podcast and community for women in business. It became both a personal growth tool and a platform for exploring angel investing and the gender funding gap. She talks about how the podcast gave her access to conversations and networks she would not have found otherwise, and how creating something from nothing is the most rewarding and wild adventure.

Self-compassion alongside ambition

Caitlin is honest about pushing her independence too far. The same drive that got her to Miami at 21 can become exhausting. She talks about practising self-compassion, kindness, and the understanding that if things are meant to happen, they will. You still need to be open and willing, but you do not have to force yourself through the world.

“People say you’re so confident, so strong. And yes, all of those things. But I’m also tired.”

Caitlin Judd 16:55

Key takeaways

Ignorance at 21 is a superpower.Caitlin walked into a major theatre, pitched herself as an interviewer with no experience, and nobody questioned it. Youth and anonymity remove the fear of failure.
Exchange programs build lifelong global networks.Caitlin’s semester at the University of Miami established friendships across London, Spain, and the US that still serve her professionally today.
The corporate path is a hiccup, not a failure.Two and a half years in manufacturing marketing was not wasted time. It confirmed what she did not want and drove her back to entrepreneurship.
Podcasting is a personal and professional growth tool.Lady Brains gave Caitlin access to conversations, networks, and opportunities she would never have found through traditional channels.
Self-compassion is not the opposite of ambition.Caitlin acknowledges that pushing independence too far leads to exhaustion. Awareness, grace, and not forcing everything through willpower are underrated skills.
Sliding door moments are only visible in hindsight.Choosing the University of Miami changed the entire trajectory of Caitlin’s life, but she could not see it at the time.

Mentioned in this episode

Frequently asked questions

Who is Caitlin Judd?

Caitlin Judd is the founder and host of Lady Brains, a podcast and community supporting female entrepreneurs and leaders in the wellbeing sector. She studied at Monash University, lived in Miami, and left corporate marketing at 25 to support women in business.

What is the Lady Brains podcast?

Lady Brains is a podcast that interviews female founders, entrepreneurs, and leaders. It has become both a personal growth tool for Caitlin and a community platform for exploring topics like angel investing and the gender funding gap.

How did living in Miami shape Caitlin’s career?

Caitlin went to the University of Miami on exchange and stayed for nearly two years. She experimented with art sales, media, and acting in an environment that encouraged making your own luck. The experience built her global network and her confidence to create roles that did not previously exist.

What does Caitlin Judd say about self-compassion?

Caitlin says self-compassion and kindness are as important as ambition. She acknowledges that independence can be pushed too far and advocates for awareness, grace, and trusting that some things will happen without needing to force them.

Why did Caitlin leave corporate marketing?

She found the manufacturing industry role unfulfilling after two and a half years. The entrepreneurial pull was always present, and she knew while commuting on autopilot that corporate was not her long-term path.

Topics discussed

Female LeadershipMentorshipPodcastingAngel InvestingWomen in BusinessPersonal BrandingSelf-CompassionAustralian Startups

Full transcript

Auto-generated, may contain minor errors. Click any timestamp to jump to that point in the video.

Show full transcript (67 minutes, 8 sections)

00:00 Intro

Steve: Welcome to what is going to be an epic episode of Give It A Nudge. We have finally got Caitlin Judd on the show. Caitlin has done many things, very well known for her podcast Lady Brains, but we’re going to explore all the other things she’s done and is going to do today.

Caitlin: Thanks Steve, thanks for having me. Finally here. And I’ve seen you three times this week.

02:26 Growing up in Melbourne and heading to Miami

Caitlin: I grew up in the eastern suburbs of Melbourne. I was at Monash actually and I saw that you could do an exchange program. I was studying a bachelor of business marketing and media and communications with sociology. I was like, what’s really general? I saw the exchange program and I was just like, yep, let’s do it. I went to Miami. I set my Excel spreadsheet to measure all the different components of the universities in the US. Obviously Miami, hot, fun.

Steve: Was it hard to come back?

Caitlin: I didn’t. I met someone, fell in love, and stayed there for two years.

11:15 Experimenting in Miami

Caitlin: I wanted to learn how to sell high-end artwork to high-net-worth individuals. I worked for a glossy magazine on Fisher Island. I tried my hand at acting. I worked for the second biggest theatre in America. I created a behind-the-scenes segment, got sponsors for hair and makeup, and turned it into a YouTube series.

16:55 Self-compassion and risk

Caitlin: People say you’re so confident, so strong. And yes, all of those things. But I’m also tired. I’m ready for, you know, how do you pull it back and find that softer, more graceful approach? I’m practising it. It’s awareness, self-compassion, kindness. Going, you don’t have to force yourself through the world.

19:30 The corporate hiccup

Caitlin: The real job was a marketing role in the manufacturing industry. It wasn’t suited to my personality. I had this question always in the back of my mind: what impact do you want to have? After the wild ride of living in America, coming back and settling into a 9 to 5, I knew this is probably not it.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about.

Interested in finding out
more about The Nudge
Group?

Find out more about how we work and how we can help you grow your business.