Blog

Exploring Fintech and Mental Health with Ben Ford

Ben Ford traces a decade in Australian fintech, from Afterpay to open banking, and shares the story behind the Vanessa Ford Foundation for mental health support.

by hao-nguyen on November 19, 2024

About the guest

Ben Ford

Fintech Advisor and Founder, Vanessa Ford Foundation

Ben Ford has spent over a decade at the centre of Australian fintech, working with Afterpay and Acorns before either went public. He held senior roles at Dun and Bradstreet, Yodlee, and Frollo, and was part of the original industry delegation that shaped Australia’s Consumer Data Right legislation in 2017. Beyond fintech, he is the founder of the Vanessa Ford Foundation, a mental health initiative created in memory of his sister-in-law, a senior equity partner whose death prompted widespread attention to the mental health pressures faced by high-achieving professionals.

Episode overview

Ben Ford joins Steve Grace at Tank Stream Labs, a space he has called home since 2017, to reflect on a decade shaping Australian fintech and to introduce the Vanessa Ford Foundation. The episode covers two distinct stories: the evolution of a startup ecosystem through three identifiable waves, and a deeply personal mission to address mental health among professionals who seem to have everything together.

Three waves of Australian fintech

Ben traces his career through the formative years of local fintech. He first encountered the sector at Dun and Bradstreet around 2014, when Afterpay, Zip, and Prosper were early clients seeking AML and KYC services. He describes the 2015 to 2017 period as the most exciting wave, citing Raiz (originally Acorns) for its round-up savings model that gave everyday Australians passive market exposure without a $10,000 minimum. He was one of Raiz’s first users. Stockspot followed with robo-advice at half a percent fees, compared to the 2.5 to 3 percent charged by active fund managers of the era.

“I remember very well seeing these young people who couldn’t put five or ten grand in a mutual fund who could now get exposure to the market. It was just mindblowing.”

Ben Ford on the Raiz launch 01:18

The long road of open banking

Ben describes being in the room in early 2017 when a small fintech Australia delegation met with Scott Farrell at Mallesons, just months before he wrote the report that became the Consumer Data Right. That meeting included Bosco Tan and Alvin from Pocketbook and Daniel Ciccio from Fintech Australia. Nearly seven years later, open banking adoption remains modest, far below what was promised. He is honest about this gap, comparing it to a government promise that keeps getting closer but never fully delivers. After Frollo, he spent time at Timely before stepping back to consider what comes next.

The Vanessa Ford Foundation

The second and more personal half of the episode centres on a tragedy that received unexpected global media coverage. Ben’s sister-in-law Vanessa, a senior equity partner at a law firm and mother of two, died in circumstances that prompted a coroner’s inquest. The inquest revealed she had experienced extreme guilt about time away from her sons, a finding that struck a nerve among professionals, particularly lawyers and women. Coverage appeared in The Times, The Telegraph, the BBC, and law.com. LinkedIn posts from people who resonated with her story attracted thousands of likes.

“She was perhaps the most capable, strongest, hardworking, successful person I knew. And ultimately things got too much for her, almost before anyone really knew.”

Ben Ford on Vanessa 19:00

Prevention, not just treatment

The Vanessa Ford Foundation is designed to address the gap between a high-achieving professional appearing fine and the point where things become irreversible. Rather than treating crisis, Ben wants to fund mechanisms that intervene earlier: support structures for people who mask their struggles precisely because professional identity makes seeking help feel impossible. The Foundation plans to partner with law firms, including Vanessa’s, and start by distributing funds to existing charities before eventually developing its own programs. It operates across London and Australia.

Key takeaways

Australian fintech has gone through at least three distinct waves.The first was 2014 to 2016 pioneers like Afterpay and Acorns. The second was the open banking era. A third wave may be building around AI and practical web3 applications.
Raiz changed how Australians thought about investing.Round-up savings and low minimum balances removed the barrier that kept ordinary people out of the market. It was a genuine behaviour change at scale.
Open banking has taken far longer than anyone expected.Seven years after the Farrell Report, adoption is still modest. Lenders adapted to digital processes during COVID, but the full vision remains partially unrealised.
High-performing professionals are a mental health blind spot.The people most likely to mask their struggles are often the most outwardly successful. The Vanessa Ford Foundation specifically targets this underserved group.
Prevention is more valuable than treatment at the crisis point.Ben wants to fund interventions that reach people before things become irreversible, not just support those already in acute distress.
Media resonance can create unexpected momentum for a cause.Vanessa’s story went viral on LinkedIn without any campaign behind it, suggesting the issue of professional mental health was already looking for a voice.

Mentioned in this episode

Frequently asked questions

What is the Vanessa Ford Foundation?

The Vanessa Ford Foundation is a mental health initiative founded by Ben Ford in memory of his sister-in-law Vanessa, a senior equity partner who died after struggling under the pressures of professional life. The foundation focuses on prevention for high-achieving professionals who mask mental health challenges, initially distributing funds to existing charities before developing its own support programs.

Who is Ben Ford and what is his role in Australian fintech?

Ben Ford worked with Afterpay and Acorns before either company launched publicly, sold AML and KYC services at Dun and Bradstreet, set up the Sydney office for Yodlee, and later joined Frollo as part of the open banking ecosystem. He was also part of the 2017 Fintech Australia delegation that helped shape the Consumer Data Right legislation.

Why has open banking in Australia taken so long?

Ben Ford, who was in the room when the Farrell Report was being shaped in early 2017, describes open banking as a persistent government promise that keeps getting closer but has not yet delivered on its original vision. Lenders accelerated digital adoption during COVID, and the infrastructure now exists, but consumer adoption remains modest compared to what was anticipated.

What happened to the fintech boom in Australia?

Ben believes fintech is in a lull. Many companies that emerged during the COVID funding era of 2020 and 2021 have not progressed to the next level, and there have been fewer genuinely new ideas capturing attention. He sees a potential third wave building around AI and practical applications, but notes the sector needs breakthrough products similar to Raiz and Stockspot to reignite excitement.

How does professional success mask mental health struggles?

Ben’s sister-in-law Vanessa appeared completely capable and in control to almost everyone around her. The coroner’s inquest revealed she felt extreme guilt about time away from her children. Ben argues this masking is common among high-performers because professional identity and the appearance of coping become deeply intertwined, making it harder to reach out before a crisis point.

Topics discussed

FintechOpen BankingMental HealthAustralian StartupsConsumer Data RightProfessional WellbeingInvestingFounder Story

Full transcript

Auto-generated, may contain minor errors. Click any timestamp to jump to that point in the video.

Show full transcript (28 minutes, 6 sections)

00:18 Introduction and fintech origins

Ben Ford joined Steve Grace at Tank Stream Labs, where he has worked since 2017. He recalled recording a previous podcast at the same studio for Tank Stream Speaks with Brad. The conversation opened with reflections on how the startup ecosystem has changed since Ben first got involved around 2014, when he was at Dun and Bradstreet and began receiving enquiries from early-stage lenders like Afterpay, Zip, and Prosper looking for AML and KYC services.

01:20 Early days with Afterpay, Acorns, and the first fintech wave

Ben described working with Acorns before they even had their name, selling $150,000 worth of AML and KYC checks on a 12-month contract while the company delayed launch. When Raiz did launch, it added 40,000 users within a month. Ben was one of the first. He described the round-up savings model as completely mindblowing, giving young people market exposure without large minimum investments. Stockspot offered similar disruption in robo-advice at half a percent fees versus the 2.5 to 3 percent charged by active fund managers.

10:03 Open banking and the long promise

Ben described being part of a small Fintech Australia delegation in early 2017 that met with Scott Farrell at Mallesons just before he wrote the report that became the Consumer Data Right. The group included Bosco Tan and Alvin from Pocketbook and Daniel Ciccio as CEO of Fintech Australia. Seven years later, adoption remains modest. Ben compared it to a government promise that never quite arrives at what was originally described.

16:25 New ventures: proptech and logistics

Ben outlined two projects he was assessing. A UK proptech SaaS business had just signed its first Australian customer, and he was involved in advisory and potential setup of its local operations. He was also advising a logistics startup in the same space as Sendle and Ship It, run by what he described as a quiet achiever, which had been operating with limited resources and appeared to have potential for a more structured go-to-market push.

19:00 The Vanessa Ford Foundation

Ben introduced the Vanessa Ford Foundation, named for his sister-in-law Vanessa, a senior equity partner at a law firm and mother of two who died before those around her fully understood anything was wrong. The coroner’s inquest found she had felt extreme guilt about time spent away from her sons. Coverage appeared in the Times, the Telegraph, the BBC, and law.com. LinkedIn posts from people who resonated with her story attracted thousands of likes and hundreds of comments.

26:00 Next steps for the Foundation

Ben described plans to engage law firms, including Vanessa’s own firm and Everton Football Club, which had been supportive. The Foundation would start by distributing funds to appropriate mental health charities, building governance with reputable trustees, and creating events and fundraising initiatives. The goal is eventually to develop its own preventative programs and services for professionals who are high-functioning on the outside but struggling underneath.

About the host

Steve Grace is the CEO and co-founder of The Nudge Group, a talent and advisory firm working with Australia’s fastest-growing tech and professional services companies. He has spent two decades recruiting and advising executive teams. Give It A Nudge is where he shares unfiltered conversations with founders, operators, and investors building something worth talking about. LinkedIn

Interested in finding out
more about The Nudge
Group?

Find out more about how we work and how we can help you grow your business.